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Surf wax designed to shake up the industry by offering the first premium option for soulful surfers.

Flowstate Wax

Conceptual

Here, you’ll find a mix of client work and conceptual projects—each crafted to be calibre and built to last.

Projects

Aimee went from feeling "stale" in her business as an ocean photographer, to having a clear path forward as an industry leader. Elevated visuals and a messaging strategy positions her as the go-to in her space for ethical tourism. 

Ocean Aimee

Client Work

If a snowboarding brand was premium, celebrated the "Peter Pan" culture of the sport and felt like a fashion brand (but still cool).

No Hands

Conceptual

James needed branding, packaging, and an e-com site to sell coffee remotely while sailing WA’s wild coastline with his two young daughters. With his YouTube channel taking off, it was time to legitimise his brand.

Salty Jocks

Client Work

Wild Horizon Retreats reimagines Western Ranches for an Australian experience—where nature, adventure, and horseback riding collide. Designed to be so immersive and aspirational that guests leave raving, and the merch flies off the shelves.

Wild Horizon Retreats

Conceptual

Nush is a force in her field, but without a website to showcase her work, attract brands, and sell prints, she relied on Instagram and clunky processes to land partnerships and sales. We did a brand refresh and full website build to elevate her presence and establish her as a go-to in her industry.

Nush Freedman

Client Work

Honestly, I just created the surf brand I wish existed. As a women who loves effortlessly cool yet refined fashion, I've never related to the styles in the surf industry. You might hate it, but I love it–Truth is sleek style meets surf culture meets deep philosophy. 

Truth Surf Co.

Conceptual