I created Wild Horizon Retreats as a concept brand inspired by Yellowstone—imagining what a retreat might feel like if cowboy culture met the Australian countryside. It’s an experiential stay designed to help people unplug and reconnect with nature, offering horseback rides, communal long lunches, line dancing, live music, bonfires, and star-gazing under wide open skies.
Wild Horizon Retreats
Back to all work
A big focus of this concept was on community-building—both on and off the land.
Social content would highlight guest stories, shared experiences, and behind-the-scenes moments.
I also imagined IRL extensions like branded welcome packs, line dancing nights, slow food feasts, and fireside storytelling sessions to help guests feel part of something they want to return to—and tell their friends about.
Community
The identity was built to feel rugged, warm, and quietly iconic.
A bold emblem nods to traditional ranch marks, while a grounded colour palette and no-fuss typography anchor the brand in simplicity. Every element—from the signage to the merch—was crafted to feel like something you’d be proud to wear long after the retreat ends.
Identity
This brand was designed with purpose at its core: to create space for reconnection.
Whether that’s through early mornings on horseback, campfire dinners, or slow moments under wide-open skies, Wild Horizon Retreats is about stepping back from the scroll and back into the present.
Purpose
Experience Design
Content Strategy
Brand Identity
Brand Strategy
The Build
✦
✦
✦
✦
Merch Design
From branded merch to seasonal events and collabs with lifestyle brands, this retreat has legs. It’s built to scale without losing its soul.
GROWS BEYOND THE STAY
The identity is so aligned with its people, it feels personal. That kind of emotional connection sparks referrals, UGC, and repeat bookings—without heavy ad spend.
MADE FOR WORD OF MOUTH
Built with purpose and personality, this retreat brand doesn’t just sell stays—it creates memories people want to relive (and wear on a cap).
