START HERE!
The ‘ALL-IN’ Strategic Rebrand transforms your overlooked regular brand into an irresistible lifestyle brand, ready to build fandom as the obvious choice.
become the go-to brand in your space
it's time your brand matched the calibre of your product & the level of your ambition
Your revenue is rising month after month, you feel like the brand to beat in your space, and you’re attracting dream customers, exciting collaborations, and brand deals without forcing it. When your brand shows up as the obvious choice—looking the part, sparking emotion, and speaking their language—you stop convincing and start attracting. That’s when everything clicks.
Your brand looks, feels & functions like the vision you had when you first started
Imagine 12-months from now, and...
(only better).
That shift happens when you stop building a brand like it’s a checklist (✓logo, ✓website, ✓packaging) and start building a lifestyle brand. One that gives your audience something to belong to—because it reflects who they are and how they want to live.
And the real secret?
START HERE!
Case Study
From an idea in the lineup to a brand that rides its own wave
Start With Purpose
PURPOSE: To support the pursuit of flow in body, mind, and soul.
Flow State Wax is built for those who seek more than performance—they seek presence. It’s not just wax; it’s a reflection of the mindset they live by.
This emotional connection unlocks far more than customer loyalty. It opens up endless marketing stories, attracts values-aligned partnerships, and moves the brand out of the price game—because it represents the identity their audience wants to embody.
A strong purpose builds recognition—and when the values align, customers rep it proudly on shirts, hats, and stickers. It’s more than merch—it’s a way to show the world who they are and what they care about.
That’s why the visual identity had to look good. Because in lifestyle branding, every item becomes both a new revenue stream and free marketing.
Build An Identity Worth Repping
Here’s the high-level focus:
- Positive mindset and inspired living
- Aligning with soul-led athletes and brands
- Real community stories and events
- Product as part of a ritual
- Grounded guidance rooted in purpose
Connect With
Community
Looking good gets attention, showing up with purpose keeps it.
You’ve been showing up, posting, outsourcing, doing all the things, but it’s still not converting.
Revenue has plateaued and you’re stuck in the doing instead of growing. You know something has to shift.
Your visuals and messaging don’t reflect the quality of your product, meanwhile other brands rise up with less integrity.
Your merch feels like promo material, not something people actually want to rep, but you know it could boost your sales.
let me
guess . . .
You're unsure how to show up in marketing so you rely on selling the specs and features, or just don't post at all.
Is this you?
And you've likely tried...
Posting daily on socials like it’s a full-time job
Outsourcing marketing only to have it not deliver on promises
Spending 3 hours on a reel only for it to have 0 impact
Bringing in SEO experts but still losing to your competitors
Crafting promotions to build hype but wishing they would pay full price
Binge-watching endless YouTube tutorials for golden nuggets
Investing thousands in courses but it never gets you ahead
Spending money on paid ads only for it to not lead to sales
You’re not here to sell stuff.
You’re here to inspire a way of life.
And as an outdoor lifestyle brand,
you need to build connections that
go beyond transactions.
The thing is...
start with a Brand audit
Think about it—your product helps people experience life outside in nature. And for them, it’s not just a hobby. It’s a way of life. So if you’re not selling the lifestyle, you’ll stay stuck as just another option.
By nature (pun intended) all outdoorsy brands are lifestyle brands.
You're not a regular brand, you're a lifestyle brand
Lifestyle rules are different
Lifestyle Brand
Regular Brand
Symbolic logo customers wear with pride
builds ride-or-die community
magnetic purpose people believe in
word of mouth sales
Tells emotional stories
cultivates real advocates
builds culture through
becomes the obvious choice
Trendy, generic logo
Sells to customers
soulless mission
Paid ads
talks about features
hires influencers
posts content to keep up
competes on price
People go out of their way to buy from you.
You’re not just another product—they choose you. Because your brand speaks to who they are, and they want to be part of it. Sales feel natural, not forced.
start with a Brand audit
Your audience grows and actually engages.
Your content clicks. People share it, tag their mates, and start conversations because they feel your brand. You’re building more than a following—you’re building real connection.
Growth starts to feel easy.
With a clear, consistent brand, everything works better. Hires add value, resources are freed up to invest, and you start gaining momentum without doing everything yourself.
Your brand attracts collaborators.
Influencers, aligned brands, and retail partners want in—because what you’re building stands for something. This kind of exposure leads to bigger opportunities and bigger growth.
You launch new products with confidence.
No more guessing games. You know your community will get around it, because your brand is built on trust and shared values.
You live the life you imagined.
You didn’t start this brand to stay stuck. As you become the go-to in your industry, you can enjoy more freedom with a brand that fuels the life you’re building.
When you become a
Brand
lifestyle
that 's when
✦
✦
✦
✦
✦
✦
✦
Without this shift
Every dollar you spend on branding, marketing, or SEO falls flat because it lacks the spark that turns browsers into loyal fans.
Revenue
Time
Word of mouth kicks in
Lifestyle Brand
Regular Brand
Let me introduce...
Powered by The
Lifestyle Brand Method™
start with a brand audit
STRATEGIC REBAND
the all in
Standout Visuals
After the project you will be on a track to
This is your 3-week brand level up dedicated to driving real results through high-calibre design.
Go-To Market Position
Storytelling Clarity
Outsource Tasks
Customers on Repeat
Premium Perception
Word of Mouth Sales
Looking Consistent
Messaging that Converts
Magnetic Presence
Increased Revenue
Launching Merch Lines
Carly
Wild Grace Productions
Carly attracted dream clients mere days after implementing her brand.
"About 10 minutes before writing this, someone signed up for my main core offer (which I created based on the strategy we worked on). This offer also was presented using my new branding which made it all look more cohesive and professional."
Aimee
Ocean Aimee
Aimee went from feeling "stale" in her business to excited about its future.
"I wasn’t sure where to start or what to post/email out to my Audience. Talking, you getting me to realise things about who my audience are... I have a plan in place and know where I want to go with it. Thank You!"
What exactly is inside?
Done in 21 days.
Say goodbye to DIY and hello to a lifestyle brand poised to become the go-to.
Glad you asked.
Here's what you get.
offer
brand BLueprint
You'll walk away with...
The 1-page strategy PDF designed to make your brand unforgettable and magnetic to your ideal audience.
VALUE: $3,000
Brand Strategy
Get crystal clear on who your brand is for, the lifestyle they’re living or chasing, and what makes them choose you over anyone else.
We'll carve out a space in your market that no one is in or no one can copy, putting you in a category of 1 and leaving the comp behind.
Simple strategy steps you can follow to forge your positioning and make your mark.
offer
Dream Audience Clarity:
Unique Positioning:
Simple Tactics To Become the Go-To:
Standout
Visuals
Brand Identity
You'll walk away with...
We'll craft an aesthetic that’s so dialled in to your audience, they can't help but be attracted to, and something they’ll be proud to show off. First impressions are everything.
Ditch the DIY logo for a distinct and strategy-driven symbol your customers will go out of their way to rep and align with.
You'll receive a truly unique combo, which, when paired with the colours, will make your brand the one they remember.
Get clarity on what kind of imagery is best to connect with your peeps and convery brand stories so you can nail your brand shoot.
VALUE: $3,000
Main Logo and Variations:
Mood and General Vibe:
Colours and Fonts:
Campfire Content
Brand Storytelling
You'll walk away with...
A messaging strategy to bring in loyal followers, not just ‘likes.’ Know exactly what to say and how to say it to turn browsers into buyers, consistently.
You'll get exact topics to discuss that will add value to your brand and help connect with your audience - beyond the specs and features.
It's not what you say, but how you say it. Get direction of how to come across best to your dream customer.
Not just topics, but ready to go story ideas that you can schedule right into your content calendar.
VALUE: $3,000
Content Pillars:
Storytelling Insight:
Tone of Voice Guide:
Trail-Ready Templates
marketing
you'll walk away with...
Plug-and-play Canva templates designed to look top-tier and keep your brand consistent without the stress.
From static posts, carousels, reel covers and stories—you'll have everything you need to market with style and ease.
Just like the pic, you'll receive a mock-up of your ideal grid so you can keep things looking sharp and consistent.
These are custom templates with your imagery, branding and story baked into the design. Simply download and post—you're good to go.
VALUE: $1,000
20-30 Custom IG Templates:
Launch Immediately:
Instagram Style Guide:
Canva Confidence Session
Editing support
you walk away with...
A quick workshop to make sure you’re never stuck using your new templates.
There's Canva, and then theres how designers use Canva. You'll get all my design tips to use your templates like a pro.
Not general in nature, this is a video exactly how to use your templates, plus all my insider knowledge.
You can feel super confident that the templates you get will work for you. Even if you have no creative bones in your body.
VALUE: $100
you walk away with...
Designer Tips:
How-to's on your templates:
Look on-brand no matter what:
Pack & Go Extras
more launch assets
Walk away with...
Branded launch-ready items like swing tags, email signatures, or stickers. Pick two items. I’ll handle the rest.
If you need merch, I can design a T-Shirt, sticker, tote... something you can send off to a supplier and start selling ASAP.
Maybe you need a flyer, poster, thank you card or invoice... let me take it off your plate, so you can look high-calibre across the board.
Consistent brands are trusted, and trust increases sales. With two extra designs you can look truly cohesive.
VALUE: $1,000
Merch Design Handled:
Marketing Extra:
Consistency:
summit coaching
ongoing support
Walk away with...
This is where the real magic happens! I don’t just set you up and vanish. With these coaching calls, you’ll be implementing your new brand with confidence. We’ll keep you on track, iron out any kinks, and make sure you’re thriving.
No more second-guessing. You’ll get expert coaching on whatever you are working on to roll out your brand.
Bring your ideas, new projects or designs and get strategic feedback to keep everything aligned with your new direction.
No stalling post-project. These calls keep you moving, focused, and building a brand that actually grows.
VALUE: priceless
Clear direction forward:
Feedback to stay on-brand:
Accountability & momentum to Scale:
Accountability &
momentum to Scale:
total value $11,100
(but you won't pay close to that)
3 x monthly payments
$2,000
per month
pay in full & save $1K
$5,000
one payment
start here
Go-to brand positioning across visuals and messaging
Ready to go launch assets and marketing material
Post project support so you can scale with confidence.
Go-to brand positioning across visuals and messaging
Ready to go launch assets and marketing material
Post project support so you can scale with confidence.
start here
Brand Strategy
& Messaging
Three in-depth strategy sessions to unlock clarity, direction, and momentum. You'll get your strategy and messaging 1-page PDFs for immediate use.
in 3 weeks
01
Create Your Visual Identity
In this week I'll create a high-calibre visual identity that demands attention: logo, variations, colour palette, mood and extras.
02
All logo final logo files are delivered, along with your custom canva templates, and 2 additional designs. We'll also book your post project calls.
03
Step into a brand that feels completely aligned with your goals.
Deliver Your Branded Assets
Start with a Brand AUdit
You’re done being outshined by the competition—and ready to play at their level (or above).
This IS for you if
You know you’ve got something special—but the way you show up doesn’t do it justice.
You're looking for a branding experience that actually moves the needle.
You're serious about your brand's potential and know it can fuel your wildly adventurous life.
You are happy to settle for a "good enough" brand that customers overlook.
This is NOT for you if
You’re looking for just a logo or a quick Canva refresh.
You don’t believe storytelling, identity, or community impacts sales.
You’re not ready to lead a brand people genuinely want to be part of.
Attract aligned customers who get it—and are willing to pay for it.
Create a brand that people rep with pride and rave about without being asked.
Finally step into the identity of a founder who leads, inspires, and builds with heart.
This is the year you finally...
Stop playing small and build the brand you’ve actually been dreaming of.
Ditch the DIY patch job and step into a look and feel that matches your ambition.
Become known for something real—not just another product in a crowded feed.
Everyone starts here. It's a 30-min Zoom to clarify your vision, tackle roadblocks, and see if The All-In Rebrand is the right move—or point you in a better direction.
BOOK a FREE AUDIT
Step 1
If after the brand audit it's a go, then we lock in your start date. I'll send over the onboarding material and once the deposit is paid ($2,000) then you're officially in! Sit back and wait for you start date.
Lock it in
Step 2
Your start day is here—it’s time to shift from regular brand to a lifestyle brand. Get ready to step into the most aligned version of your brand, on a trajectory to becoming the go-to!
Make the shift
Step 3
Start with a Brand AUdit
When you lock in a spot, you’re getting my full attention and a brand built to last.
I ONLY TAKE ON 2 PROJECTS A MONTH
THE GUARANTEE
100% Wildly Obsessed Guarantee
I care just as much about your brand as you do. If, after 90 days of putting the new brand into action, you’re not seeing real traction—whether that’s more engagement, clearer positioning, or stronger brand recognition—I’ll work with you to refine the parts that need it.
This isn’t about endless edits. It’s about making sure you feel proud, aligned, and ready to show up. I’ll support you with up to two refinement sessions during this time to make sure your brand is on track and headed in the right direction.
100%
wildly obsessed
GUARANTEE
✋ Worried it won’t work for you? Let’s talk about it.
✋ Worried it won’t work for you?
Let’s talk about it.
Most designers give you a ‘vibe.’ I give you a method. You walk away with clear positioning, storytelling that actually converts, visuals that demand attention, and ongoing support to actually drive results.
✔️ I would wager you got a logo, not a strategy.
This feels like a big
investment…
This offer is made for brands who’ve outgrown DIY and are ready to step into the brand that aligns with their ambition. If you’re stuck revenue plateauing, spinning your wheels, or getting passed up for more cohesive brands—it’s time to upgrade. This is the brand that supports your next level, not the one you outgrow in six months.
✔️ That’s exactly why it exists.
Can’t I just hire a social
media manager instead?
✔️ You could, but you’d be handing them a blunt tool.
Without a clear brand position and messaging strategy, they won’t know what to say or how to make people care. Branding is the north star that guides your marketing. You’ll keep posting just to post, instead of building a brand people want to follow and buy from. Get the brand right first, and everything else gets easier.
What if I’m not ready
for this?
level of branding?
You don’t need a 10-person team or $100K in revenue to be taken seriously. You just need to stop blending in. This offer was built to make you ready—for growth, for loyalty, and for scaling without selling your soul.
✔️ You’re ready if your brand feels off, messy, or invisible.
Now feels a bit scary,
can I do this later?
You can wait… but the longer you do, the more time, energy, and sales you lose trying to figure it out on your own. Future You is thriving because they said yes when it felt stretchy but right.
✔️ Sure. But how much longer do you want to stay stuck?
What if I don’t like
how it looks?
looks?
You’re part of the process every step of the way—so the final brand won’t just look good, it’ll feel right. Plus, this is exactly why I do 80% strategy 20% design. This ensure it's something you will love, your dream customer will feel instantly attracted to and will have an edge in the market.
✔️ We’ll lock in the vision together before I design a thing.
Is your method
guaranteed?
to work?
If you’re not 100% happy with the direction, we revise it until you are. The Lifestyle Brand Method™ uses the same tactics breakout brands like Zorali and McTavish have used to rise to the top—going from small and scrappy to standouts stacked against big box brands.
✔️ I guarantee you’ll walk away with a brand that’s aligned, clear, and ready to grow.
Best value
Pay in full and save $1K
Pay In Full
$5,000
1 time payment
START WITH A BRAND AUDIT
affordable
3 installments
$2,000
PER MONTH
All In Rebrand Total Value = $11,000+
START WITH A BRAND AUDIT
All In Rebrand Total Value $11,100+
Ready step into a new level of your business?
Click below to schedule your free (and value stacked) brand audit, and take the first step toward becoming the go-to lifestyle brand in your niche.
Start with a Brand AUdit
