Aimee, an ocean photographer, ethical tourism advocate, and mentor, was feeling "stale" in her brand and like her visuals and message no longer reflected her growth. She was looking for a refined brand that truly represented her expertise and reignited her passion.
Ocean Aimee
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Aimee’s messaging strategy was built to inspire, educate, and lead—without ever feeling out of reach.
We crafted a voice that’s kind, confident, and down-to-earth—balancing expert insight with real-life stories to connect with both the next generation of photographers and conscious travellers. Whether she’s sharing ocean facts, gear tips, or her own journey, the messaging centres around one goal: helping people adventure wisely.
Community
Aimee’s brand needed to feel established and values-driven—something people trust and want to be part of. I imagined students leaving her workshops proud to wear the merch, not just because it looked good, but because it reflected what they believe in. The identity has quiet confidence, ocean tones, and a bold, recognisable icon built for growth.
Identity
Aimee’s passion has always been about more than photography—it’s about impact. Her purpose became clear:
Inspire ethical behaviour in ocean tourism while nurturing the next generation of ocean photographers.
Tagline: Adventure Wisely
Purpose
Design Assets
Brand Identity
Content Strategy
Brand Strategy
ALL-IN STRATEGIC REBAND
The Build
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Aimee received 30+ social media templates for stories, reel covers, and carousel posts—designed not just to look beautiful but to be ready-to-post with the messaging we developed. With everything in place, she seamlessly rebranded her Instagram page from day one.
Social assets that let her launch immediately
One of the biggest wins for Aimee was gaining clarity on the stories she should share to position herself as an expert and deepen her connection with her 30K+ Instagram community. Now, she’s not only excited to showcase her new brand but also confident in what to say to add real value.
Messaging strategy to build authority
Aimee’s new brand exudes credibility and a refined, premium feel. With a strong, cohesive identity, she can confidently step into this next chapter—equipped with the clarity and presence to attract bigger partnerships and opportunities.
Elevated visuals that reflect her long-term goals
Results
Aimee Jan, Ocean Aimee
