Snowboarding has long outgrown the era of being a male-dominated, rebel-driven sport. But the gear? Not so much. Oversized jackets, “steeze,” and the dirtbag aesthetic still rule the scene. Your choices? That, French Alps millionaire vibes, or hyper-functional minimalism. It’s time for something that speaks to everyone else.
No Hands
Back to all work
No Hands builds community around the kind of play that grows with you. The messaging strikes a balance between bold and intentional—less bro-ey hype, more grounded stoke. Think thought-starters on the psychology of flow, film-style content drops, behind-the-scenes stories from real riders, and offline connection through curated ride days, après hangs, and limited-edition drops. It’s not just about snowboarding—it’s about riding with purpose, style, and people who get it.
Community
The name comes from “Hey Ma, Look! No Hands!”—that pure, stoked feeling from childhood. It’s a nod to never outgrowing play, just trading the playground for mountains. This identity was built to capture that spirit—bold colours, a striking symbol, and a hand emblem designed to become a badge of belonging for those who live to play.
Identity
The purpose behind No Hands is to celebrate the pure joy of snowboarding—and the deeper need for play in adult life. Too many people lose touch with what lights them up. This brand exists for those who still chase fun, freedom, and that weightless feeling on the mountain. It’s not just a product—it’s something you want to be part of.
Purpose
(For the fans: yes, I know the stance is wiiiidddeee. And, yes, I know the bindings are back to front. This was the best mock-up I could find)
Merch Design
Packaging
Brand Identity
Market Research
Brand Strategy
The Build
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I envision this brand sticking to these colours without fail. Think the red heel of a Christian Louboutin stiletto. It's an instant status symbol. Forest green with bright red, it's bold, and intentionally so.
instant recognition
This brand’s purpose aligns naturally with snowboarding culture. With a strong launch and purpose-driven marketing, it has the potential to attract a dedicated following, loyal buyers, and partnerships that resonate with its message.
Easy marketing & colabs
This product hits a gap in the market. It’s intentionally not for everyone—that’s what makes it stand out. If launched, it won’t just be appreciated; it will be deeply valued by the right people, creating its own distinct place.
