Become the Brand They Choose First
The strategic branding studio for outdoor lifestyle founders—from coastlines to the outback
Your dream customer wants your product because it says something about them. About their lifestyle. So, if you want to be seen as the go-to, charge without pushback, and keep customers coming back — the Lifestyle Brand Method™ makes it happen.
Here's the thing...
You’re not a regular brand.
You’re an outdoor brand
and the rules are different.
I WOrk with brands that live outdoors
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A great brand builds ongoing stories that make people feel part of a club of like-minded people. We develop a messaging strategy that fosters connection and builds loyalty, turning your brand into the go-to choice over time.
Your logo shouldn’t just look nice. It should stand for something. A strong brand has a look and feel that people want to show off—on a T-shirt, a sticker, a hat—because it says something about them.
People don’t buy just because your product is good. They buy because they believe in what you stand for. Your purpose makes your brand mean something. It gives people a reason to care—and to choose you over others.
COMMUNITY
community
IDentity
PURPOSE
your way forward
Lifestyle Brand Method™
Aimee went from feeling "stale" in her business as an ocean photographer, to having a clear path forward as an industry leader. Elevated visuals and a messaging strategy positions her as the go-to in her space for ethical tourism.
Ocean Aimee
Surf wax designed to shake up the industry by offering the first premium option for soulful surfers, inspiring a positive mindset in and out of the surf.
Flowstate Wax
If a snowboarding brand was premium, celebrated the "Peter Pan" culture of the sport and felt like a fashion brand (but still cool).
No Hands
Through my Lifestyle Brand Method™, strategic design, and deep understanding of identity-driven brands, I help lifestyle-led founders create branding that feels aligned, looks incredible, and actually sells.
not just look good.
built to be chosen
Branding that's
WHy Wayfind?
Most studios focus on visuals. At Wayfind, I deliver designs that actually move the needle.
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Here’s how to charge more, attract better-fit customers, and show up like the leader you are.
In a free 30-minute audit, we’ll look at where your brand stands, where you want to go, and what’s getting in the way. If it’s a fit, I’ll recommend the right next step. If not, you’ll still walk away with insight and direction.
Book Your Brand Audit
Step 1
Get clarity before you commit
Whether you’re after a rebrand, website, or coaching—it’s easy to get started. Just drop your deposit and you’re on the books. From there, we’re making serious moves with your outdoor brand.
Lock In Your Project
Step 2
Aligned. Booked. Ready to Build.
It’s time to shift from just a brand to a lifestyle brand. Let's get you on track to become your customers favourite, however they adventure.
Level Up
Step 3
Your start day is here
With a dialled-in brand, a clear strategy, and ongoing support, you’re set up to grow on your terms. More reach, more impact, more freedom—it’s all yours to run with.
Scale &
Thrive
Step 4
officially positioned as the go-to
✦ Client Partnerships & Features ✦
Brand Audit
Start With Your
Get clarity before you commit
✦ 30-minute 1:1 session (not a sales pitch)
✦ Honest review of your brand - what’s working + what’s not
✦ A custom plan forward (wether with me or not)
✦ 30-minute 1:1 session (not a sales pitch)
✦ Honest brand review - what’s working + what’s not
✦ A custom plan forward (wether with me or not)
No more DIY energy. No more guesswork. You deserve a brand that feels aligned, looks legit, and helps you grow with confidence.
Let’s build the brand your dream customers have been waiting for.
