Effective Date: 13th February 2025

At Wayfind Studio, your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with our website (www.wayfindstudio.com.au) and services.

We are committed to handling your data responsibly and in compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our website or engaging with our services, you agree to the collection and use of your information as described in this policy.

If you have any questions or concerns, feel free to reach out to us at cate@wayfindstudio.com.au

What Personal Information We Collect

We may collect the following types of personal information:
  • Identity & Contact Information: Name, email address, phone number, and business details.
  • Billing Information: Payment details (processed securely through third-party payment providers).
  • Website Usage Data: IP address, browser type, pages visited, and interactions with our site (collected via cookies and analytics tools).
  • Client Project Information: Details about your brand, business goals, and any materials you provide for branding and strategy work.
  • Marketing Preferences: Your preferences for receiving updates, offers, and communications from us.

Section 1

How We Collect Your Information

We collect personal information in the following ways:
  • When you contact us via our website, email, or social media.
  • When you engage our branding or strategy services.
  • When you purchase digital products or make payments.
  • When you subscribe to our email list or download free resources.
  • Through website analytics and cookies to understand visitor behaviour.

You can manage your cookie preferences through your browser settings.

Section 2

How We Use Your Information

We use your personal information to:
  • Provide branding, strategy, and consulting services.
  • Process transactions and manage invoicing.
  • Improve our website, services, and user experience.
  • Respond to inquiries and client requests.
  • Send marketing updates (if you’ve opted in).
  • Comply with legal obligations.

We will not sell or rent your personal information to third parties.

Section 3

How We Store & Protect Your Information

We take reasonable steps to protect your personal information from unauthorised access, loss, misuse, or disclosure. This includes:
  • Secure servers and encrypted payment processing.
  • Restricted access to personal information.
  • Regular security updates and website monitoring.

While we take security seriously, no data transmission over the internet is 100% secure. You share information with us at your own risk.

Section 4

Disclosure of Your Information

We may share your information in limited circumstances, including:
  • Service Providers: We use trusted third-party tools (e.g., payment processors, email marketing platforms) that may process your data on our behalf.
  • Legal Requirements: If required by law, we may disclose your information to comply with legal obligations.
  • Business Transfers: In the event of a merger or business sale, your information may be transferred as part of the process.

We ensure any third parties handling your data comply with Australian privacy laws.

Section 5

Your Rights & Choices

Under the Australian Privacy Act, you have the right to:
  • Access your personal information we hold about you.
  • Request corrections if your information is inaccurate.
  • Opt out of marketing communications at any time.
  • Request deletion of your data where applicable.

To exercise these rights, contact us at cate@wildlib.com.

Section 6

Third-Party Links & External Services

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices, so we encourage you to read their policies separately.

Section 7

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website. Your continued use of our services after changes take effect constitutes acceptance of the revised policy.

Section 8

Contact Us

If you have any questions or concerns about your privacy, contact us at:

📧 Email: cate@wayfindstudio.com.au
🌍 Website: www.wayfindstudio.com.au

Section 9